Welcome to Trade Tips, the Zephyrmedia blog developed to give you the expert tips of the graphic design trade. We will bring you interesting facts that will help you with the branding decisions for your business. Things like bitmap images versus vector images, best printing techniques, what’s new in the world of web along with some feature projects thrown in for good measure. So stay tuned, there’s much more to come.
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Logos – What do they really do?
A logo is the identifying mark of your business and is used purely to visually distinguish your company from others. Your logo is used in conjunction with marketing collateral (such as stationery, brochures, websites, advertising etc) to create your brand. Your brand should convey the purpose, intent and values of your business to your customers in a clear and concise way. Read the rest of this entry »