A logo is the identifying mark of your business and is used purely to visually distinguish your company from others. Your logo is used in conjunction with marketing collateral (such as stationery, brochures, websites, advertising etc) to create your brand. Your brand should convey the purpose, intent and values of your business to your customers in a clear and concise way.
What does that mean?
Logos should be simple, clean and original. They should replicate easily over various mediums such as print, online, TV and press (newspaper advertising) and should be able to fit in with changes in look and feel over various marketing campaigns. The best logos have an ageless quality, where no matter the marketing campaign, the logo never looks out of place or out of sink with the branding ideas.
Coca Cola is one of the best logo examples. Through the years various marketing campaigns have pushed the Coca Cola brand in different directions, however the logo has remained true and unvaried since its design in the 1880’s. Today it’s one of the world’s most recognisable symbols .
When next thinking about creating a new logo or updating an existing one, think about its purpose as an identifying symbol and how it will be used. Just remember clean, readable, original. Follow these principals and you’ll be on a winner.
Zephyrmedia specialises in designing logos that focus on your brand uniqueness with a modern design style. Talk to us today about how we can help your corporate identity.