Petticoat Lane is new company that believes that excellent quality designer fashion should be accessible to every girl. They specialise in selling and buying distinctive second-hand high-end designs, helping their customers find something extraordinary of excellent quality, without the high-end price tag.
As part of their launch in early 2010, Pet
ticoat Lane commissioned Zephyrmedia to produce a complete corporate identity from logo to stationery to online shop. The design style was aimed at the discerning buyer who would know the true value of these new and second-hand fashion items and as such a classic Victorian style was employed in dark suede colours that would epitomise class.
The logo was based on a crest design idea supplied by the client and was simplified and colourised in complimentary hues. It was created in vector format to allow for precision print replication and for use in large signage. Full colour, black and reverse versions were created to ensure logo integrity for all mediums.
Once the logo and stationery were created, effectively determining the corporate identity, the design style was implemented on the website. By using X-cart as the back-end PHP shopping cart, the cutomised interface was developed inline with the corporate identity giving a cohesive brand across all mediums.
View the Petticoat Lane website at www.petticoatlane.com.au