Businesses spend billions of dollars on digital marketing and making sure your business is up to date on the latest digital marketing trends will allow you to get the most out of your money.
2020 is a promising year for digital marketing and a great time to throw your hat into the ring. Continue reading this article, and we will talk more about what to look out for this year.
1. Customer Experience at the Forefront
We all know we want to please our customers, but if you want to win in the digital landscape, your business has to focus on customer experience. Customer experience impacts all areas of the business from their first impression of the company to whether they want to do business with you or someone else.
2. SERP Position Zero
If you thought to rank in position one was good enough — think again. Now you’ve got position zero to target. Position zero is also known as featured snippets and is the prominent top result that showcases your content beautifully.
Businesses that learn how to rank for position zero are going to get more eyeballs on their content, so many marketers are focusing on hacking position zero with their SEO efforts.
3. Consistent Audience Targeting
While many people are already targeting their audience, 2020 will be the year of targeting people throughout the different phases of the buying cycle.
If they are trying to make a decision on a good product to use, you want to deliver specific content that will help people see why your company is the best option. You may also help people choose which of your products is best for their needs, and more.
The more helpful and specific you can get when people are looking for help, the more likely people are going to choose to work with your company.
4. Chatbots on the Rise
When you visit most sites, you’ll see chatbots welcoming you and letting you know they are online and ready to help. While most people know these are chatbots, many people still think these are live people that are able to help them.
Chatbots are very smart and can help with many common issues, and using chatbots can make a big difference in the time people spend on your site to find their solution.
5. Further Personalisation Upgrades
The importance of personalisation continues to increase. People don’t want irrelevant ads blasting their inboxes and computer screens. People do want hyper-personalisation that will spoon feed them exactly what they want — when they want it.
With increased data collection and the use of AI, your company can be very effective with personalisation through every interaction.
Understanding Digital Marketing Trends
Now you know about these important digital marketing trends. Knowing about these trends and understanding them are very different, and if you need help, we are here.
When you are ready to start a project, we can help you through every step of the process. Contact us today to get started.