Zephyrmedia was recently contracted to create the logo design and in particular the main character for Readysetco. Readysetco is a wellness business, but with a twist. It is a business that teaches clients about the importance of wellness and how they can use it to recognise their power and potential as an individual.
The main logo character is based on a moose to represent the strong confidence and self-belief the company projects in itself and its clients. We achieved a visual confidence in the character through a strong build, a slight smile and an arms folded posture to accentuate the “I’m in control” demeanor. A series of rough illustrations were presented to the client to ensure composition was as expected, then the character was redrawn in vector to ensure a perfect reproduction in all mediums. Final touch was to add a flat colour scheme to fit in with the “classic” style the client was looking for.
We are pleased with the overall result and feedback from the client was that it exceeded their expectations.
If there were more stars I'd select them. Communication was constant and consistent (even though I changed my mind a few times), and the result is exactly (if not better) than what I was looking for. Affordable as well, which is a great benefit to a startup like myself. I highly recommend them to anyone.
Jessica-Rae Magnan, Founder, Readysetco
B&W and Colour Versions