Discover four essential website maintenance plans perfect for small businesses. Ensure your site runs smoothly and securely.
In today’s digital world, your small business website is more than just an online store – it’s your lifeline to customers.
Imagine your site going down during a flash sale or loading slowly when a potential client is browsing your services. Costly, right? That’s where a solid website maintenance plan comes in.
Let’s go through the top four website maintenance plans for your business.
1. Regular Backups: Website Upkeep Services
Backing up your website involves creating a copy of your site’s files, databases, and configurations, ensuring you can restore everything quickly in case of an emergency.
These emergencies can include:
- Cyberattacks
- Malware infections
- Accidental file deletions
- Server crashes
By having regular backups in place, small businesses can avoid catastrophic data loss and the disruption that follows.
Automated backups should be set to occur daily or weekly, depending on website size and frequency of routine website updates.
It’s essential to store these backups in a few locations, such as offsite cloud storage, to provide an added layer of security.
2. Site Performance Optimization
A slow-loading business website can frustrate your users and lead to high bounce rates, reducing the chances of conversions or sales. That’s why site performance optimization is so important.
Major search engines prioritize fast-loading websites, making site speed a key factor in improving your search engine rankings. Regular performance checks help you find areas that need improvement to maintain optimal loading times and smooth navigation.
Key components of performance optimization include image compression, which reduces file sizes without sacrificing quality, and minimizing the use of large scripts and unnecessary plugins that can slow your site.
It’s also crucial to implement caching techniques that allow your website to load faster for returning visitors by storing parts of the site in the user’s browser.
3. Routine Website Upkeep
For small businesses, a neglected website can lead to:
- Poor user experience
- Security vulnerabilities
- Outdated content
All of which can deter potential customers. Regular maintenance tasks such as updating any software, checking for broken internal or external links, and ensuring that all interactive elements function correctly help maintain the site’s overall health.
Outdated software is a common entry point for hackers, so regularly updating these components helps to close security gaps and ensure compatibility with new features.
Reviewing and removing unused plugins or files can improve website speed and performance, while also reducing potential risks.
4. Mobile Optimization
A mobile-optimized website enhances the browsing experience for users on smartphones and tablets.
Your website should have a responsive design that automatically adjusts to different screen sizes and orientations.
This includes making sure text is easily readable without zooming, buttons are large enough to tap without error, and images load quickly without causing distortion or other appearance issues.
Website Maintenance Plans: Do Your Research Today
There’s a lot that goes into choosing website maintenance plans. Explore these options, and see what suits your business needs.
Are you searching for website upkeep services? Zephyrmedia has been providing the best possible customer service since we opened in 2003, so you’ll know you’re in good hands when you work with us.
Start a project with us today.
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Tony Cowan is a 30 year graphic design veteran who has a vast array of experience in print, web and illustration. His knowledge has extended into digital marketing and strategy in recent years and utilises these skills to deliver successful outcomes for his clients.