A small business can use a website to do many things. Here’s how small business website maintenance can keep things flowing smoothly.
The cybercrime industry is projected to cost the world $10 trillion annually by the end of 2025. A large portion of this value will stem from the sensitive information hackers procure from small businesses.
Maintaining a secure website is one of the most important ways you can protect yourself from data breaches. However, website maintenance also encompasses attributes like site performance.
We’ve created a brief guide on how to handle small business website maintenance and take your performance to the next level without sacrificing security. Let’s explore what you need to know.
What Is Website Maintenance?
This is a term that encompasses many obligations. Maintenance can help you improve site performance and establish a steady stream of web traffic. Types of maintenance range from content updates and performance monitoring to accessibility testing.
The specific maintenance you should focus on will depend on your needs. For example, a company with lax website security should focus on scanning for threats and keeping their software updated.
Why Is It Important?
Aside from boosting security, website maintenance aims to keep your site functional and accessible. Extended periods of downtime can damage your company’s reputation. To clarify, imagine you were shopping for a product online.
The first link you clicked led to a website that didn’t load properly. Chances are you would go back to the search engine you used and choose the next link instead.
Scenarios like these will increase a website metric known as a bounce rate, which is modified when people leave a website shortly after arriving at it. As the rate increases, your search engine ranking will decrease.
Getting Started
The best way to get started with website maintenance is to work with a professional. They have the tools and resources to help you overcome the obstacles you face. However, not all agencies are created equal.
You’ll need to research their past reputation before you make your decision. Look for feedback that mentions professionalism and communicativeness.
These attributes go a long way toward providing a stellar experience. It’s also important to keep an eye out for fake reviews. These tend to have the same keywords that are posted in large batches.
What is their pricing structure like? Do they have tiered, scalable services?
Do they charge miscellaneous fees that will add up over time? The answers to questions like these will help you narrow down your decision. As long as you do your due diligence, you’ll find the right choice for your situation.
Never Neglect Small Business Website Maintenance
The information in this guide will help you handle small business website maintenance appropriately. From here, you should have no trouble taking your performance to new heights and avoiding issues you may have otherwise encountered. Just be sure to research the professional you work with.
ZephyrMedia is a premier studio that offers creative digital and graphic design solutions. We’ve been in the industry for over 20 years and have helped countless clients bring their visions to life.
We stand out from our competitors by offering meaningful and respectful collaboration. You can learn more about how we can help with your project when you schedule a call today.
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Tony Cowan is a 30 year graphic design veteran who has a vast array of experience in print, web and illustration. His knowledge has extended into digital marketing and strategy in recent years and utilises these skills to deliver successful outcomes for his clients.