Designing a website that brings attention to your business requires knowing what not to do. Here are common website design mistakes and how to avoid them.
Did you know that internet penetration currently stands at 91% in Australia?
Now more than ever, website design tools are a crucial part of any business plan. A functional website drives traffic to your brand and boosts conversions. However, a few common website design mistakes can hamper progress and hold your company back.
If you want help designing a business website that delivers, this guide is here to help. Here, we’ll outline the most common website design mistakes and how to avoid them.
Read on for everything you need to know.
1. Bad Navigational Tools
When users visit your website, you want them to find the information they’re looking for quickly and easily. That’s why good navigational tools are so important.
If your website is difficult to navigate, users will find it hard to access useful content and may be dissuaded from using your service. When users find your website frustrating, conversion rates often suffer as a result.
A good webpage is organized and easy to navigate. Our expert service is on hand to help you create a website that benefits your company every day.
2. Poor Aesthetics
First impressions are crucial—and web design is no exception. Choosing a poor colour scheme, disorganised layout, or inappropriate typeface can instantly devalue your website to new users.
Whatever your web design budget, focus on building a page that is easy on the eye. Typically, you should avoid very bright colours or other outlandish style choices. Let your products and services speak for themselves.
3. Bad Mobile Compatability
Today, billions of people rely on mobile devices as their main access point to the internet. By creating a mobile-friendly website, you widen your customer base and get your brand out to as many consumers as possible.
If you fail to integrate your website with mobile compatibility, those users will have a bad experience on your website.
We’ve got the tools and experience to help you create a standout, mobile-friendly website that keeps users coming back for more.
4. Slow Website Loading Speed
There’s nothing more frustrating than a website with poor loading speeds. Poor website design can lead to a slow and frustrating user experience and make online logistics more difficult.
There are several reasons why your website may have poor loading times. It could be an issue with optimization, or your page may contain too many large assets such as gifs, HD pictures, or embedded videos.
The average user expects a website to load within seconds. If you’re not hitting that target, you’re losing out on potential customers.
Avoiding Website Design Mistakes
As a business owner, marketing is one of your top priorities. That’s why you need a great website to showcase your product and services on the world stage.
By avoiding these common website design mistakes, you’ll stand out from the competition and start making your website work for you.
We can help—contact us today for a web design solution that gets results.
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Tony Cowan is a 30 year graphic design veteran who has a vast array of experience in print, web and illustration. His knowledge has extended into digital marketing and strategy in recent years and utilises these skills to deliver successful outcomes for his clients.