Your web visitors want the best online experience they can get, handed to them on a silver platter. Here’s how you can satisfy their needs.
There are currently over 1.9 billion websites on the internet right now, and that number is always growing. While most of these websites are no longer active, there are still millions of sites for every niche, business type, and interest. How can you make yours stand out?
It starts with providing a good online experience for your website visitors. You want to make it easy for them to use your site (and thus, your services). We’re here to talk about how.
Read on for a few quick tips that will improve your site’s aesthetic and usability.
1. Keep Loading Times Quick
This is one of the most important things that you can do when you’re trying to design a website that’s appealing and functional to website visitors. Almost 60% of visitors will look elsewhere if a website takes more than 3 seconds to load.
It can be difficult to create a functional website that’s also beautiful. Many new website owners try to put as much “stuff” on their site as possible to appeal to viewers, but this can make the website slower to load.
You also have to make sure that the website is optimized. You can have plenty of features on a site without slowing it down if you have web design expertise (or hire a team of designers!).
2. Make All Content Easily Accessible
A website won’t be useful to a visitor if they can’t access all of the information that they’re looking for.
Have you ever had this experience? You’ve found a website from a brand that you’re interested in, but the site is so difficult to navigate that you’re unable to find any products, services, or information that you need in order to move forward as a potential customer.
The links don’t work, the drop-down menus cover important content, and there are no clear labels that show you where information (like contact information) can be found.
When this happens, you give up and go elsewhere, right?
This is a bad website user experience that’s easily avoidable.
3. Prioritize Aesthetic Design
In the early days of the internet, “maximalist” websites were all the rage. It was common to see sites with autoplay videos and music, loud colours, and flashy fonts.
In 2022 (and beyond), a more elegant design is best. Most users prefer a minimalist but beautiful design that makes it easy for them to find what they’re looking for but also looks beautiful.
Consider some of the most popular brands right now. Their sites are sleek, but still aesthetically appealing.
4. Remember That Not All Visitors Are Buyers (Yet)
This is a tough one for many business owners to internalise—but trust us. If you want to boost conversions, you need to remember that not all visitors are buyers, at least not yet.
Consider a sales funnel. This is the path that people take on their way to becoming customers.
By the time they’re on your website, they’re in the “interest” stage. They’ve already become aware of your business, but they’re seeing if they actually want to use it.
When they’re in this stage, it’s easy to push them away through aggressive and pushy marketing tactics. Unnecessary pop-ups, for example, can be counterproductive.
You need to meet your potential customers where they are and guide them smoothly through the tunnel instead of assuming they’re ready to buy right away. This will give them a better online experience.
Improve Your Website Visitors’ Online Experience
You want to provide a great online experience to anyone who visits your website, even if they’re not yet ready to become customers. Keep these tips in mind and you’re sure to have a functional and stylish website that converts.
At Zephyrmedia, we create custom websites, graphic design, and more. If you want to expand your reach as a business owner, we want to help! Contact us so we can start working together on your project today.