Your website is like the face of your small business, so make sure it’s well designed. Here are 5 website design trends for small businesses.
More than 30% of business is now done online. The world is becoming increasingly digital and businesses need to ensure a strong online presence if they want to remain competitive.
It’s never been more important for a small business to have a quality website. But for a truly effective website, you’ll need to keep up with the latest website design trends.
Let’s take a look at some of the key website design trends and find out more about how they can help your business.
1. Simplicity
Check out a website from the 1990s or early 2000s and you’ll see clashing colours and logos fighting for attention. Things have moved in a very different direction since those early days on the web.
For modern websites, simplicity is key. Make things as easy as possible for visitors by highlighting key information and cutting out the cruft.
A simple website is an accessible website. Ensure all kinds of people are able to access the website easily. Add captions to photos and don’t add lines of code that could disrupt screen readers. Remember, the more people able to use your website, the more visitors you could attract.
2. UX Focus
UX, or user experience, should be the core focus of your website design. Visitors need to find visiting your website simple and stress-free.
Your website UX design should be customizable for the best results. Allow users to choose from different options in terms of screen size, scrolling speed, and colour schemes.
Everyone has different preferences. And the same website can look very different when displayed on different devices. Adding customisable options makes the experience better for users from all kinds of backgrounds.
3. Illustrations
What kind of graphics do you expect to see on a website? Probably something sleek and modern.
But unique illustrations have the potential to add a touch of unique flair to your website. One of the key 2022 website design trends is the presence of line drawings or collages on websites.
4. Darker Shades
Websites don’t need to be sun-bright to catch the viewer’s eye. Many modern websites are focused around more muted shades. Darker shades are easy on the eyes and allow small splashes of brighter colours in key areas to stand out.
Some modern websites even adopt a retro approach, using a monochrome theme. It adds a classy touch to a website, evocative of Noir movies and fashion photography.
Let Us Help You Take Advantage of Modern Website Design Trends
There’s nothing more important to a business than a quality website. Without a strong online presence, you won’t be able to compete in a crowded marketplace. And following website design trends helps you to keep pace in the modern digital world.
Whether you’re looking for a completely new website, graphic design services, or anything else to boost your business, we can help. We’ve got the experience and know-how to help you get the edge in an online world. Contact us today to find out more about how we can help.
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Tony Cowan is a 30 year graphic design veteran who has a vast array of experience in print, web and illustration. His knowledge has extended into digital marketing and strategy in recent years and utilises these skills to deliver successful outcomes for his clients.