First impressions are important, and in the digital age, most potential customers first port of call is your website. Despite this, a lot of small business web design is fundamentally flawed. If you want to make a great first impression on visitors and make sales through your website, you need to follow some simple design principles. This article lists 5 key web design tips to keep in mind.
Keep Your Homepage Simple
The homepage is the first page that a visitor to your website will see. You should resist the temptation to cram as much information as possible onto the page. Instead, you should keep things simple and easy on the eyes.
You should provide a little bit of information about your business, but not too much. It should be just enough to give visitors an idea of what your business is all about. If there’s too much information or content on the homepage, visitors may feel overwhelmed.
Quite often, visitors to your site know exactly what they want. For example, they might be looking for a phone number to contact you. They might also be looking for a price or services list.
It doesn’t make sense to bombard this kind of customer with superfluous information. They just want to get something specific. This means you should make your site easy to navigate. Potential customers should be able to find what they’re looking for in seconds.
If a user gets frustrated with your website, they might go off and work with the competition instead.
Good Use of Colour
Another important design choice is your use of colour. Not only do you need to use colours that don’t clash, but you also need to consider the psychological effect of the colours you use.
Different colours can give off very different impressions of your business, so it’s important to pick the right ones. For example, red might give off a sense of emergency on urgency. On the other hand, blue invokes feelings of trust and security.
It’s worth taking the time to research colour choices. You might also consider working with a graphic designer who will have a lot of experience in colour choice.
Clear and Strong Copy
Of course, the aesthetic elements of your website are important, but your copy is vital, too. Your copy needs to be concise, engaging and error-free if you want to make the best impression on potential clients.
Good copy will inform and captivate the reader. It should convince a visitor to buy your products or your services without being too pushy or salsey. It must also incorporate trending keywords to help with search engine optimization, without making it too obvious.
Another vital aspect of website design is maintaining a consistent image. This means that there is a cohesive visual and thematic image across the whole site. Even if you have professional-grade content, it starts to look amateur if your style isn’t consistent across your whole website.
Keep These Web Design Tips in Mind
If you want your small business website to be successful, you need to keep these web design tips in mind. Potential clients will judge a lot about your business based on their first impressions of your site.
If you want to ensure your website looks great, you should consider working with a pro designer. Contact us and request a quote today.