seo trends

5 SEO Trends for Your Small Business to Use in 2022

SEO is an essential part of a successful digital marketing strategy. Here are 5 SEO trends that will set your small business up for success in 2022.

Google introduces 500 to 600 changes to its algorithm every single year. If you’re not up-to-date with the latest changes, your search engine rankings could drop. Lower rankings will make it more difficult for customers to find your business.

Instead, you can update your search engine optimisation (SEO) strategy with the latest SEO trends. Following these five trends will boost your online presence.

Then, you can reach more customers and set your business up to grow.

Give your search rankings a boost this year. Get started by reviewing these top small business SEO trends!

1. Google’s Core Web Vitals

Google’s Core Web Vitals are a series of user-centric ranking factors. Appealing to the Core Web Vitals could create a positive user experience on your site.

Visitors might linger longer, increasing your dwell times. Higher dwell times could benefit your rankings and online presence.

2. Artificial Intelligence

Artificial intelligence (AI) is already changing how people interact with digital content. It’s impacting small business SEO, too.

Google’s AI algorithm RankBrain is becoming one of the most important ranking factors for SEO. However, Google hasn’t shared how RankBrain learns and analyses content.

Many experts believe user experience is one of its top ranking factors.

Nearly 90% of people won’t return to a site after a bad experience. With that in mind, consider updating your site this year. Otherwise, your bounce rate could rise.

A high bounce rate indicates people don’t like your website or content, which could hurt your rankings. Update your site so it’s fast, mobile-friendly, and secure. Offering a positive user experience could encourage Google to boost your rankings.

A better website will benefit the rest of your digital marketing strategy, too.

3. Long-Form Content

As you follow these SEO trends, don’t forget to consider your content strategy. Create engaging, high-quality content that appeals to your target audience.

Consider creating more long-form content, too. Long-form content could help you generate more website traffic. Attracting more traffic could boost your SEO rankings.

Improve your content’s readability by breaking long posts into sections using H2 and H3 headings.

4. EAT

Make sure to demonstrate your expertise, authority, and trustworthiness (EAT) within your content. Appealing to EAT can establish your authority in the industry.

It can help prove you’re providing readers with high-quality content, too.

5. Video Content

As you update your digital marketing strategy this year, consider creating more video content. Video content is engaging and easy for people to consume.

You can create optimised video content as part of your small business SEO strategy.

Add a transcript to your video content to appeal to specific target keywords. Include the keyword in your video’s title and description as well.

Make sure you’re creating content with your target audience in mind.

Boost Your Rankings: 5 Essential SEO Trends to Follow in 2022

Improve your SEO rankings and boost your online presence this year! Get started by applying these SEO trends to your digital marketing strategy. Following these trends can help you rank ahead of the competition.

Then, you can reach more customers and set your business up to grow.

Need help applying these trends? You’ve come to the right place.

Contact our team to get started!

POSTED: 19 Jan, 2022