Social media scheduling can be tricky- here’s how to get it down to a fine art with this guide on social media scheduling across all platforms.
Did you know that there are 3.2 billion active social media users?
If you want to connect with your customers and clients then you need to be on social media. However, getting your social media marketing efforts just right can be difficult.
Keep reading to discover our guide to social media scheduling and learn more about when you should be posting your content on the different platforms.
A Guide to Scheduling Social Media Content
A lot of careful planning and consideration goes into the social media posting of a business. Not only do you need to make sure you are posting content that is informative, educational, entertaining, and/or inspirational, but you also need to post your content at the right time for maximum engagement and reach.
Many businesses choose to social media schedule tools to create monthly or quarterly social media posts. Using these scheduling platforms can help you organise your content and easily alter any posts that need tweaking.
What Time Should You Schedule Content?
Different platforms have various times when it is best for businesses to publish content. If you want your hard work to pay off and your content to be seen, then you need to follow our quick guide:
Facebook, which had almost 30 percent of the world’s population on the social media platform as active users in 2018, is a great channel to use if you want to connect with your audience.
The best time to post on Facebook for B2B brands is between 9 a.m. and 2 p.m. on either Tuesday, Wednesday, or Thursday.
While the best time to post on Facebook for B2C brands is at 12 p.m. on Monday, Tuesday, or Wednesday.
Instagram is another platform that can reach a large audience, with over 1 billion users worldwide.
Instagram is a little different from other platforms in that it offers users the most recent content that is relevant to them. So whether you are a B2B or a B2C business, the best time to post is between 12 p.m. to 1 p.m. on Monday, Tuesday, Wednesday, Thursday, or Friday.
Twitter is also a very popular platform where many of your customers and clients might be.
B2B businesses should schedule their posts between 9 a.m. and 4 p.m. on Monday and Thursday.
B2C businesses should schedule their posts between 12 p.m. or 1 p.m. on Monday, Tuesday, or Wednesday.
Once you’ve perfected your social media, why not think about improving your website, with these seven website design tips to help you attract more customers in 2020.
Get Your Social Media Scheduling Right
There is no one size fits all when it comes to social media scheduling, some content and timings will work better than others for businesses across your industry.
The best way to find out what works for you is to try out the recommended schedule timings and to keep experimenting until you find when your customers are most online and when they engage with your posts most. Remember not to be afraid of trying out different content, timings, and campaigns for your social media channels to keep them fresh and interesting.
Contact us now if you want to increase your business’s sales and profits through the power of online marketing.
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Tony Cowan is a 30 year graphic design veteran who has a vast array of experience in print, web and illustration. His knowledge has extended into digital marketing and strategy in recent years and utilises these skills to deliver successful outcomes for his clients.