Logos are making giant leaps in the graphic design industry thanks to the latest innovations. Get your hands on contemporary logo design trends here.
Do you dream of a brand logo that inspires people to wear it on their clothes, bags, hats, and more? Are you uncertain where to even start creating a logo that fellow Aussies will love?
This is where contemporary logo design comes to the rescue.
Whether you’re creating a new logo from scratch or updating an existing one, contemporary trends are crucial to ensure your logo beats the competition. We’re here to help you every step of the way. Keep reading to learn all about the trends that can help your logo find new levels of success!
Minimalistic Symbols
If there’s a single logo design trend that can make or break a logo, it’s this one. Going for minimalism is far more trendy than choosing realism.
Instead of choosing a hyperrealistic flower as your main feature, go for something that gives the idea of that same flower. It mixes the ideas of interpretation, minimalism, and art into something that keeps people looking.
Choose symbols that represent the core of your brand, and then begin to think of how to turn that into something evocative with as few lines as possible.
Handmade Touch
These days, people want to feel as though they’re interacting with another person. Large corporations without friendly faces are more intimidating than inviting.
One way to show the person behind the brand is to add obvious handmade elements to your logo design.
Accept the spontaneous feeling of squiggly lines or imperfect circles. A hand-drawn flower shows far more personality than a perfect flower shape created by computers.
Embracing Nature
The natural beauty of the world around us is a great starting point for any logo. Things such as leaves, vines, flowers, mountains, and trees, are useful details. They’re easy to turn into minimalistic symbols, and they create a connection between your company and nature.
This is especially important for brands that wish to reach a younger environment-minded crowd.
Bold Colour Schemes
Choosing your colour scheme is as important as the design elements. Without vibrant colours, it’s difficult for a logo to stand out amongst so many others.
When choosing colours, make sure to focus on high contrast. You want your colours to pop off the page and grab the attention of anyone looking at them. Contrast is one of the basic ways to do that.
You must find a good balance between bold colours without going overboard. Too many colours in a logo will look busy and overcomplicated.
Create Your Contemporary Logo Design Today
Focusing on natural elements, bold symbols, or scribbly handmade aspects are key factors to a trendy logo. However, to ensure the best results, work with a freelance designer you can trust to put your business first.
Zephyrmedia can be your professional creative partner when it comes to a successful contemporary logo design. We emphasize details to make sure your logo is both unique and eye-catching for all the right reasons.
Come visit our design boutique in Sorrento, Queensland, or contact us today and we’ll work to develop an expressive logo together!
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Tony Cowan is a 30 year graphic design veteran who has a vast array of experience in print, web and illustration. His knowledge has extended into digital marketing and strategy in recent years and utilises these skills to deliver successful outcomes for his clients.