IntegratePHYSIO

The Challenge

To develop an engaging website that appeals to IntegratePHYSIO clients, relays physiotherapy information and clearly outlines their professional services. Easy backend maintenance for site administrators also a prerequisite.

Our Approach

We approach website design by considering this mantra – don’t make me think. We know that even though users spend less time on websites reading content, they are familiar with the way they work. So while we aim to make our site designs fresh, the basic functionalities should still feel and work as other sites, ensuring users focus on content and not on how to use the interface.

In this case, the website home page was designed to emphasize the level of experience and the variety of injuries they treat. We enhanced an existing brand by using the colour scheme already in use in a more vibrant way along with interesting font usage. The home page was designed to give an extensive overview of the business through various info panels, while internal pages use templates specific to the type of information it relays.

The site uses a custom coded theme which is optimised for speed with minification and asymmetric loading of scripts practices employed to give the site the best chance of high native search engine ranking.