NQ Foot & Ankle Centre

The Challenge

To increase brand awareness and leads via online advertising.

Our Approach

We started the campaign by creating a landing page template that could be used and modified for various online ad campaigns. This landing page template was built within the current website framework to allow users to either follow the calls to action (CTA) or find out more information about the company without leaving the site. The landing page focuses design and information of the targeted search terms to increase conversion of CTA rates.

We then created 3 Google ad versions of each key search areas and linked them to the appropriate landing page. The ad variations use different headlines based on popular keyword searches with results used to tweak the ads on a daily basis to enhance future results.

With only a modest monthly budget, this campaign has worked to increased connections to the business by 15%.