Tropical Energy Solutions

The Challenge

To create a modern, stylist and purposeful brand that highlights the company’s green credentials.

Our Approach

We started the brand development with a series of logo concepts of varying styles. This helped the client narrow their vision to a particular style that could be utilised in the final logo. Colour variations of the main logo were developed for sub brands representing the various product options. A full logo suite was developed consisting of all professional file types in colour, black, reverse and white variations.

The logo then helped set the style of the business cards, letterheads, email signatures, report covers, envelopes and presentation folders, leading the cohesive and dynamic visual language for the company. A brand statement was also developed to help further emphasise the company’s philosophy.

Brand development continued with the website design which incorporated major visual elements developed with the logo and stationery to further expand the brand online. The colour scheme and fonts were chosen to compliment the brand style and to enhance visual appeal through the use of clear contrasting colours and brand consistent sans-serif fonts.

The site is coded for speed with minification and asymmetric loading of scripts practices employed to give the site the best chance of high native search engine ranking.

Overall, the new brand development has been well received by both the client and their customers, setting them up for a positive future.