After a 4 year run with their old website, Kim Bartlett Master Jewellers needed to refresh their online experience. The challenge was to create an elegant website that reflected the custom, handmade aspect of this unique business while incorporating an online store without hindering design or speed.
With recent ring photos front and centre on the home page, the user instantly gets a taste of the extraordinary quality and variety of work produced by this amazing studio.
The previous website featured a dark colour scheme, but this time we wanted to emphasize the understated elegance of the work and to open up the site for an uncluttered feel. To achieve this we used plenty of white space and softer colours. Another primary focus of the website was social media so we placed an Instagram feed towards to top of the site content to ensure a fresh feel every time the site is visited. Promotion panels were added to give the client retail advertising capabilities, though they are handled in a way that ensures they are visually secondary to the handcrafted work.
To ensure the shop didn’t slow the main site down, we incorporated it as a separate installed site. This gave both the main site and shop the ability to operate independently using separate resources. This simple solution executes the required functionality while maintaining load times for a better user experience.
Zephyrmedia took the time to learn about our business, our products and our goals for the website, which helped to make sure we were giving our customers the best possible experience while visiting our website. Their ability to develop creative solutions to the functionality and user experience of our site made for a fantastic result. The process of developing our new website with Zephyrmedia has truly been an enjoyable and collaborative effort at every stage.
Jay Bartlett, Kim Bartlett Master Jewellers
User Experience Strategy
Testing & Validation