There are a few essential SEO tips to keep in mind when designing your business website. Here’s a quick look at these tips.
Search engines generate 300% more traffic for website content than organic social media marketing. In fact, almost 70% of all experiences online start with a search. With search engine optimisation (SEO), you can appear for relevant searches to reach your ideal customers.
Your website design can impact your search engine rankings, though. Here are five essential SEO tips to consider when updating your site.
With these tips, you can improve your rankings, benefiting your entire digital marketing strategy. Read on to learn more.
1. Remain Mobile-Friendly
Nearly 60% of consumers won’t recommend a company with poor mobile web design. If your site isn’t mobile-friendly, Google won’t boost your organic rankings. In fact, Google uses mobile-first indexing to determine your rankings on search engine result pages (SERPs).
Run your website through Google’s Mobile-Friendly Test to confirm it’s already optimised for mobile devices. If it’s not, consider investing in web design and development services this year.
Ensuring your site is easy to use for mobile users will benefit your entire digital marketing strategy. If you have an eCommerce website, make sure it’s easy for mobile users to check out from your store, too.
2. Speed It Up
Run your site through Google’s PageSpeed Insights to ensure your website is also fast. Your website design can impact your page load times. If your site lags, visitors might leave without exploring other pages.
Each time someone leaves your site without exploring, your bounce rate will increase. A high bounce rate can hurt your organic rankings.
You can speed up page load times by appealing to Google’s Core Web Vitals, compressing images, or removing unnecessary scripts.
3. Share Fresh Content
Google looks for fresh, unique content when determining rankings. First, conduct keyword research to determine what content your customers want to read. Then, create engaging, helpful content.
Prioritise quality over quantity when creating blog content.
Don’t forget your on-page SEO. Include the target keyword in the:
- Page title
- An H1 header
- Opening and closing paragraphs
- Body text
- Image file name
- Image alt text
- SEO title and meta description
The SEO title and meta description will appear on search engine result pages. Make sure it’s engaging to boost your clickthrough rate.
Use image alt attributes to rank for image searches as well. Otherwise, make sure you’re W3C-compliant.
4. Help Spiders Crawl and Index
Help Google crawl and index your content by creating a sitemap.
You should also:
- Place scripts outside of the HTML document
- Design URLs for search friendliness
- Use unique metadata
- Add internal links to your content
- Use heading tags properly
Block pages you don’t want search engines to index, too.
5. Improve Readability
If your content isn’t easy to read, visitors will leave, causing a high bounce rate.
Use short sentences and paragraphs. Organize your content using headings and subheadings, too.
You can also run your content through HemingwayApp.com for tips.
Rank Higher: Apply These Website Design SEO Tips Today
Updating your website design can boost your organic rankings. Use these SEO tips to get started. Otherwise, work with an agency to keep track of the latest SEO updates.
With help, you can reach more customers than ever before.
Contact us today to get started.