With millions of brands and small businesses out there, standing out is essential and a strong brand presence is a must. Here are strategies to create one.
Advertising and media make up a $30 billion industry in Australia. Companies throughout the country pay good money for these services because they increase brand awareness, which helps with sales and longevity.
Learning the right branding strategies can help your company stand out from the competition.
These tips will help you create the brand presence that will take your company to the next level.
Focus on Uniqueness and Standing Out
Your online brand presence depends first and foremost on your ability to be unique and express what makes you different from the rest. Consider your company’s mission statement and why people benefit from choosing you over other companies that provide the same services.
Rather than trying to re-invent the wheel, you’d be better off taking a unique angle on a particular product or service.
Here are some ways that you can brand yourself uniquely to stand out:
- Research and apply archetypes
- Study your customer personas
- Make a logo that stands out
- Choose advertising platforms that support your brand demographics
- Use unique graphics, fonts, and type
Resolve to do what you do best, rather than simply imitating the competition. This way, people can quickly identify your brand and differentiate it from the rest.
Dedicate Yourself to Content Marketing
Content marketing allows you to use search engine optimisation (SEO) to your advantage. It’s one of the best branding strategies you can put to use today because it hooks people in with quality, impactful media that they’ll want to follow.
Small business branding is definitely helped by content marketing because it lets you get an edge over your competitors. Here are some of the best forms of content marketing:
- Starting a blog and writing long-form content
- Publishing YouTube videos regularly
- Creating a podcast based on a topic of interest
- Self-publishing e-books
- Rolling out courses
Choose content that people get value from and make it easy to share.
Use Research and Analytics
You’ll improve your social media presence when you take the time to look into research and analytics. Each aspect of brand building comes with several variables to consider, such as:
- Click-through rate (CTR)
- Organic traffic
- Response rate time
- Domain Authority (DA) and Page Authority (PA)
- Post reach
Learn how each metric affects your brand’s performance, and dedicate yourself to fine-tuning every aspect of your campaign.
Build a Rock-Solid Brand Presence
If you’re trying to make a difference with your company’s brand presence, you can’t go wrong by following all of the tips above. Quality marketing will help you gain more customers and better results in a shorter amount of time.
Now, all you need is the help of the best marketing company that you can find. Zephyr Media has been around since 2003 providing the top-notch branding services that companies in all industries rely on.
If you’re looking to start a project, get in touch with us online or call 1300 045 666.
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Tony Cowan is a 30 year graphic design veteran who has a vast array of experience in print, web and illustration. His knowledge has extended into digital marketing and strategy in recent years and utilises these skills to deliver successful outcomes for his clients.