Staying ahead of your competition means knowing the trends they’re following. Discover how to design a foundational branding asset that stands the test of time.
Logos have a serious impact on brands. The Stella Artois logo, for example, has been around since the 1300s, with relatively few changes. It’s clear that some logos have that special something that makes them timeless!
But many companies update their logos as time goes on to match current trends. What will your 2024 logo look like? Are you going to try something new?
We’re here to talk about some of the top logo design trends that we think will be hot in 2024. Read on to learn more.
Bold Colour-Blocking
Black and white are everlasting, but bold colour-blocking is going through a resurgence.
This trend utilizes distinct colour sections to highlight key elements. It creates a sense of energy and modernity without sacrificing fun or colour.
It’s a more dynamic approach that captures attention and communicates a brand’s bold and confident identity. This is a “loud” trend.
Vintage Inspiration
The vintage revival trend draws inspiration from design elements of the past. These logos incorporate classic aesthetics to evoke a sense of nostalgia.
This trend often features retro colour schemes, intricate typography, and design elements reminiscent of a particular era. This creates a timeless and enduring appeal.
You might see seventies-style “groovy” text, logos returning to their old-school forms (like the “new” Pepsi logo), and old-fashioned iconography being featured in new brands and products.
Vintage continues to be “in,” and it shows when it comes to logo design.
Channeling Nature
Everything “eco” is in, and that includes logo trends. Eco-modern designs channel nature, and they’re hot right now.
This logo trend features organic shapes, earthy tones, and symbols and depictions of the natural world. It seeks to establish a connection with the environment, conveying values of sustainability, freshness, and harmony (which are popular among consumers).
Whether through botanical motifs or landscape-inspired elements, nature-centric logos often evoke a sense of authenticity.
Handmade Aesthetic
Speaking of authenticity, many brands are moving their logos away from the highly polished look. Instead, they’re opting for the handmade aesthetic. It’s more relatable and down-to-earth, and like the nature trend, it gives an “authentic” vibe.
This logo trend gives brand assets an artisanal and personalized touch. Logos often feature hand-drawn illustrations, imperfect lines, and creative typography.
The trend gives brands a sense of craftsmanship, individuality, and authenticity. This appeals to consumers who want a more “human” brand.
Geometric Simplicity
For this trend, it’s all about simplicity.
Geometric simplicity in logo design focuses on clean lines, precise shapes, and minimalistic forms. This trend highlights the elegance of simplicity, and it comes off as clean and modern.
Geometric logos often represent a brand’s commitment to precision, stability, and a sleek visual identity. If you’re aiming for a modern or high-tech aesthetic with a minimal logo, this is the way to go.
It’s Time to Create Your 2024 Logo
So, which of these 2024 logo design trends will you try? It’s time for a logo upgrade, so get with the times! Whether you opt for bold colour-blocking or a softer handmade aesthetic, you’ll be making a brand-new statement.
At Zephyrmedia, our team of experienced designers and marketing experts are here to help you create your perfect brand logo. With 20 years in the business, we’ve transformed our approach with each generation of marketing.
Reach out so we can start your project today.
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Tony Cowan is a 30 year graphic design veteran who has a vast array of experience in print, web and illustration. His knowledge has extended into digital marketing and strategy in recent years and utilises these skills to deliver successful outcomes for his clients.