Discover the relationship between web design and SEO. Not many people realize that the two are directly related. Learn how to optimize SEO with design.
Are you planning to build a website for your business? Do you wish to use it as your main platform for your marketing strategies? Then you must first understand two important elements: Web design and SEO.
People’s basic knowledge about web design is that it deals with your website’s visual aspects. As for search engine optimization or SEO, it takes care of improving your site’s search engine rankings. Though these are essentially true, there is a whole lot more happening between the two.
Continue reading below as we look closer into the relationship between the two and the impact they have on your website.
Web Design and SEO: How They Intertwine
When we talk about web design and SEO, a lot of people fail to realize that the two interact and intertwine with each other. Though they are two separate elements, one cannot live without the other.
That is if you want a website that can effectively connect to your target market.
Let us attempt to break down the two and see how they interact with one another:
The Definitions
Let us first go over the definitions. As we mentioned earlier, web design deals with the site’s aesthetics. It concerns the user experience aspects of the web development process.
It covers different areas like the site’s appearance and colours.
It ensures the website’s simplicity. It streamlines the site’s overall functionality. This is crucial in ensuring that users will not encounter any pain points that may cause frustration while navigating your site.
In short, your website design directly affects the behaviour of consumers.
On the flip side, SEO looks to increase your site’s visibility. It aims to rank your site and pages high on Google, Yahoo, and other search engines.
It is quite unfortunate that only half of the small businesses in Australia have a website. Furthermore, only a quarter use SEO.
Having a solid website design is good, but without SEO, you will fail to unleash the potentials of your site.
Working Side-by-Side
Though they may differ in a lot of things, SEO and web design both share one thing. They both contribute to providing users a great experience. But how exactly do they intertwine?
How do they work together for the benefit of your site?
With web design, you can create a website that is easy to use and navigate. But that is only half of the battle. You need to let people know about what your site has to offer.
This is where SEO enters the picture. Through effective SEO strategies, you can attract prospective clients to visit your site. Once they enter your site and enjoy the experience, you will have a better chance of converting them into customers.
But the key lies in the seamless integration of SEO into your website design. If you do not know much about web design SEO, it is best to hire a web design and SEO company to handle the job.
They will use your targeted keywords and work them into your site’s code. Moreover, they will optimize your pages through keyword-focused copywriting.
Let’s Work on Your Website, Today!
Understanding how web design and SEO work is important especially for small businesses. As you start to build your foundations, you want your website to be effective right from Day 1. Thankfully, we have the tools and knowledge to build the website you need.
Connect with us today and request a free quote. Tell us about your project and let’s create a battle plan. Let’s start working on your website, today!
FIND OUT MORE
Tony Cowan is a 30 year graphic design veteran who has a vast array of experience in print, web and illustration. His knowledge has extended into digital marketing and strategy in recent years and utilises these skills to deliver successful outcomes for his clients.