Creating a brand character to represent your business will make you stand out. Learn how digital illustration works and how it can benefit your brand.
In today’s world, you need to learn how to tell stories with multimedia. It’s a visual world, whether you’re marketing yourself on social media or your own site.
Graphic designers account for a roughly $46 billion market size today. Learning how to create digital illustrations can help you take your brand to the next level. What is digital illustration? How can you bring your digital illustration ideas to life?
We have the guidelines you need to make it a reality. Let the points below help when you’re trying to master digital illustration to help you create a memorable brand character.
Know the Benefits and Your Character Goals
The first thing you should do is learn how creating an effective brand character can help push your company. For one, it adds a “face” to your company and allows you to engage the public. It builds brand awareness and helps you stand out more than your competitors.
People will trust your brand more when they recognize it, and this makes them more likely to want to do business with you. Creating one of these characters can help you get more conversions, which will grow your revenue and provide more longevity. Figure out what goals you’re trying to accomplish with your brand so that you can create the character that works for your brand and resonates with people.
Study Up on Brand Story
Start by understanding your brand story so that you can tell it effectively through illustration. You can start with a simple brand character and then use it to continuously tell stories with each piece of advertising.
Reverse engineer your audience to know who they are and why they resonate with your company. This will help you to create an expression of a character that hits all the right notes. Always consider the narrative that you’re creating with the character, even if you’re only using them for 30-second spots.
Even designing a logo requires you to understand story. Choose colour schemes that create the psychological effects that you’re looking for. For instance, red denotes urgency, while yellow creates feelings of joy, happiness, and contentment. Figure out the right type and font, and take your time when creating your character.
Find the Best Digital Illustrator
It’s important that you figure out which illustration software is best for your needs. The beauty of today’s technology is that most of these platforms are Software as a Service (SaaS) that don’t take up a lot of space on your hard drive, allow you to use them remotely, and typically come with a free trial.
Examples of some illustration platforms you can use include:
- Corel Painter
- Adobe Illustrator
- ArtRage Vitae
- Adobe Photoshop
- Rebelle
- Krita
- Inkscape
Take your time to learn these software platforms like the back of your hand. Put together a test and focus group for your character so that you see what works and what you need to tweak.
Digital Illustration at Its Finest
The points above will help you out when you’re interested in maximizing on digital illustration. You’ll love what happens to your brand when you give it the consideration that it deserves.
Let Zephyr Media help you out with all of your marketing needs. We have professional digital illustrators, writers, and everything else you need. To request a quote on a new project, get in touch with us online, or by calling 1300 045 666.
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Tony Cowan is a 30 year graphic design veteran who has a vast array of experience in print, web and illustration. His knowledge has extended into digital marketing and strategy in recent years and utilises these skills to deliver successful outcomes for his clients.