No matter what the size of your business is, hyperlocal social media marketing will help it continue to grow. Here are a few tips to master it!
More than 80% of Australians regularly use social media platforms. No matter where your business is located, social media can be a great tool for reaching your local audience.
If you operate a local business, then you need to know how to reach local customers. Using hyperlocal social media strategies can help you reach potential customers in a narrow location. It can also help you avoid wasting time and effort.
Ready to learn ways to market your business locally? Here are 5 tips you should follow when mastering hyperlocal social media marketing.
1. Localize Your Content
To master hyperlocal social media marketing, create and share content that targets your area of focus. Know who your target audience is and then create posts that speak directly to it.
Don’t just write about general topics in your industry, but tailor every piece of content to the region that you’re operating in. This can help to increase brand awareness and engagement while also increasing the rank of your social media pages in search engines.
2. Connect With Your Community
One of the things that you can do to improve your hyperlocal social media strategy is to collaborate with other businesses. Engaging with other local businesses on social media and planning some cross-promotional campaigns can be helpful.
Actively be a part of your community and show that your business is locally relevant. This will help you attract customers in your target location.
3. Use Social Media Ads
If you want to target customers in your specific area, ensure you aren’t relying on organic traffic alone. Consider running some Facebook or Instagram ads to expand your reach.
Remember that you need to narrow down your audience. Use social media ads to get hyperlocal when you target your audience by selecting the city and radius that you want to target.
4. Add Location Data to Posts
Many social media platforms allow you to specify a location when you post a status update or piece of content. Make use of these features.
You should plan to add the location geotag to your post whenever possible. Doing this will help the social media platform understand who you’re targeting and will make it more likely that people in your specific city or region will see your content.
5. Use Local Hashtags
In addition to adding the location geotag to your social media content, add relevant hashtags. Adding hashtags that include your city or area name will make it more likely that your posts will be seen by those in that target demographic.
Use hashtags often. Consider adding multiple location-based hashtags to each post to reach more people in your chosen local area and build your customer base more easily.
Succeed With Hyperlocal Social Media Marketing
To make use of hyperlocal social media marketing, always keep your target area in mind. Post localized content, consider running social media ads and add local hashtags to reach more people in your local area.
Zephyrmedia has served clients both big and small since 2003. As a small boutique design studio, we pride ourselves on delivering great customer service and attention to detail in projects of all sizes.
Need help improving your marketing strategy? Contact us today to tell us about your project and to learn more about how we can help.
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Tony Cowan is a 30 year graphic design veteran who has a vast array of experience in print, web and illustration. His knowledge has extended into digital marketing and strategy in recent years and utilises these skills to deliver successful outcomes for his clients.