How closely are you monitoring your keyword positions in search engines? Discover the most important SEO conversion metrics to track and how to apply them.
There are currently over 1.58 billion live websites globally.
SEO is crucial for bringing traffic to your website. Various factors can determine how effective your SEO is, and you should have things optimized as best you can if you want your website to help your business grow.
For 3 SEO conversion metrics that you need to start tracking, keep reading.
1. Organic Traffic
Organic traffic is one of the most important SEO (search engine optimisation) metrics there is. The overall traffic tells you the total number of visitors to your site. Organic traffic is a measure of how many people find their way to your website through organic searches.
One of the main goals of SEO is to bring more people to your site, so you want to be getting as much organic traffic as possible. You can easily track organic traffic using Google Analytics to see how effective your current SEO strategies are.
Your CTR (clickthrough rate) measures the percentage of people who click on your site after seeing it in search engine results. If ten people search for a particular keyword and your website comes up, and two of those ten people click on your site, that gives you a CTR of 20%.
This shows how well your website stands out from competitors’ sites and how good it is at catching people’s attention. Title tags and meta descriptions are essential here to help improve your conversion rate.
If you have a low CTR then working on tags and meta descriptions can help. Your ranking position will also play a part, as people are far more likely to click higher results on a search page.
3. Keyword Rankings
Keywords are one of the most effective ways of improving your SEO conversion rate. It’s likely that you’ll already know some of the keywords that are relevant to your industry, so you should be able to get a good start with this.
Like other SEO metrics, however, the best way to improve here is by tracking and analysing performance. One of the easier ways to do this is by searching manually. Google some of your keywords and see how you rank compared to competing websites.
There are other tools available that can give you a more detailed analysis of your keyword performance. Using these you can try different keywords and see what performs best. This is something you want to do regularly as searches change with time, so staying up to date with trends is very helpful.
Increasing Your SEO Conversion Rates
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