Building Your Brand: 4 Dos and Don’ts Every Small Business Should Know

POSTED: 23 May, 2024

Discover the dos and don’ts of small business branding to ensure your brand stands out for the right reasons. Build a strong brand identity today!

If you’re a business owner, you need solid small business branding to stand apart from the competition.

Over 80% of consumers need to trust a business before they even consider buying from them. There are many ways to create a branding strategy, but there are also some basic do’s and don’ts that you need to understand.

In today’s post, we’ll go over what you must do and what to avoid when it comes to DIY branding. Keep reading and you’ll be able to quickly develop a brand voice that attracts your ideal customers.

Do Know Yourself and Customers

The first step in developing a branding strategy is to understand where your business fits in the market. Figure out what problem you’re solving and why your customers should care about you over the next business. Tackling this before you launch your brand will help you come out of the gate strong.

You also need to pinpoint your target audience. If you know what you’re providing, you should be able to figure out who you’re doing it for. Figure out what these people want out of their businesses and develop your branding strategy around that.

Don’t Get Hung Up On the Competition

It’s important to research your competitors, especially the more established brands that you want to usurp. Their approach can help inspire you and also give you ideas on how to be different.

At the same time, you shouldn’t get too hung up on the competition. When developing a brand, you need to remain focused on yourself and the impact you’re making. If you’re always looking around to see what other brands are doing better than you, you’re not doing right by your employees or customers.

Do Develop Consistent Branding

The key to strong branding is consistency. Once you figure out your visual brand and your voice, implement it into every piece of content you put out into the world. You want your consumers to recognize your brand from a mile away.

A good brand will permeate the entire company. If it’s genuine, your employees will buy into the brand just as much as your customers do. As long as you’re consistent, you’ll be able to make this happen.

Don’t Expect Results Immediately

A lot of new business owners want the world right away. What every young entrepreneur needs to understand is that brands take time to develop.

Even if you do everything the right way, it could take many months for real brand recognition to start to develop. If you stay the course and your branding is rock solid, it’ll happen.

Small Business Branding the Right Way

There’s nothing easy about small business branding. You need a multi-faceted approach and a certain amount of marketing expertise to figure out the market and where you belong in it. If you’re a new business owner, you can fast-track your brand by hiring a great digital marketing studio.

Zephyrmedia has over 2 decades of experience building successful brands and brand websites. We can help you with everything from logo creation to SEO and Google advertising. Contact us today to learn how we’ll get your brand off the ground and into the stratosphere.