Fun and quirky digital illustrations can make your user experience more enjoyable and make your website stand out. Here’s how.
Even on an elementary level, illustrations are used in reading to break down meaningful information while providing a sense of setting and/or action. Think about how children use illustrations to guide them along with their favourite stories, staring at images of superheroes and fairytale characters. And even as grown adults, there’s something powerful about the use of illustration. Capture the power of pictures by including digital illustrations on your website.
Your guests will be more engaged and curious about your products and services once they see your quirky additions.
If you’re not quite sure how to use digital illustration on your site, make sure to keep reading. We’ve provided a quick guide to get you started.
Search for Areas of Engagement
Before hopping into web design, take the time to highlight areas of engagement you’d like to expand upon within the text of your site.
Do any of your texts mention a specific product? Would you like to paint a better picture of any scenes or actions described in your text? These are the areas of engagement that could use better digital design.
Picking out these areas will provide a foundation for your future illustrations.
Note: You can use illustrations purely for fun decoration as well!
Create Related Images
Once you’ve decided what kinds of things you’d like to illustrate, it’s time to dive into the world of digital design for websites.
You have a few options here. You can either a) create the images yourself, b) instruct an in-house designer to create the images, or c) hire a freelance designer to cook something up!
Choose what’s best for you, your site, and your budget. If you do decide to hire someone else to create the illustrations, work closely with them to decide on a specific feel for the designs. Consistent branding is important for business websites.
Understanding the Benefits of Illustrations
Investing all of this time and money into website design may seem like you’re doing ‘too much’. We promise it pays off! There are many benefits to illustration including:
- Consumer engagement
- Greater accessibility
- Improved branding
- More attractive visual ‘hooks’ to reel in online visitors
You’ll quickly find that your site views increase after the use of illustrations. Consumers will become more engaged and curious, leading to an increased number of clicks through your products and services.
Plus, who doesn’t like their site looking a tad prettier?
Stand Out From the Crowd, Use Digital Illustration
One of the easiest ways to cut through the static online is by using quirky digital illustration images. Customers won’t be able to resist spending extra time on your site just to check them all out.
Web design is exciting because nothing’s permanent. Change out the illustrations during rebrands or seasonal changes. We encourage you to experiment and have fun with it!
Are you looking for a creative digital and graphic design provider you can trust? You can trust Zephyrmedia. Check out our client testimonials as proof.
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Tony Cowan is a 30 year graphic design veteran who has a vast array of experience in print, web and illustration. His knowledge has extended into digital marketing and strategy in recent years and utilises these skills to deliver successful outcomes for his clients.