It is important that you understand the main difference between SEO and PPC. Our helpful guide right here has you covered.
Organic searches are responsible for driving 53% of all website traffic. Learning about the difference between SEO and PPC will help you understand both matters better.
Every year, Google handles around 2 trillion searches worldwide. Search engines play a big role in both SEO and PPC, but it’s their differences that impact a campaign the most.
PPC and SEO both have advantages and drawbacks. Knowing about both digital marketing methods will make your strategy more informed.
Here are some of the key differences between PPC vs. SEO.
SEO
What is SEO? SEO stands for Search Engine Optimization. It refers to boosting a website’s ranking in search engines like Google and more.
Google’s algorithm decides which tactics are the most effective.
The goal of SEO is to rank as high up in search results as possible. The better your ranking is, the more people will see your website. Boosting a branded website’s ranking increases brand awareness.
There are two main types of SEO: on-page and off-page SEO. It takes both kinds of tactics to significantly boost your ranking in search engines.
Valuable, informative, and unique content is the backbone of SEO. Using strong keywords helps search engine crawlers notice and index your site quicker. Speaking of keywords:
PPC
What is PPC? PPC stands for Pay-Per-Click. It refers to paid adverts that marketers pay for based on each click.
Like SEO, PPC also relies on keywords. First, you bid on which keyword(s) your adverts will show up for. Then each time someone clicks a PPC ad, you pay for it.
PPC adverts are a viable way to increase sales and web traffic. Still, compared to SEO, you’ll spend more on a PPC campaign.
It’s true that PPC delivers faster results than SEO alone. Because PPC adverts appear at the top of each search, they result in clicks and leads.
At the same time, the benefits of PPC adverts end when you stop paying for them. That’s why experts today recommend the following advice to professionals:
Together Is Better
The best way to approach SEO vs. PPC is to combine them. Both methods deliver stronger results when you use them together.
Here at Zephyrmedia, we provide high-quality SEO services through research, analytics, content, and more. In return, this bolsters your business’s PPC campaigns with the long-term benefits of SEO.
Like SEO, PPC adverts also generate brand awareness. Using both methods will make your business’s website more visible to search engines than ever. Ranking higher means people are more likely to visit and buy from your branded website.
Keywords Make the Difference Between SEO and PPC
Half of all search queries contain four keywords or more. The difference between SEO and PPC is that you have to pay for keywords with PPC. Meanwhile, SEO keywords are free.
It’s true that there are tools that are specifically designed to respectively assist PPC and SEO keyword research. However, if you’re a beginner, you’re more likely to make the costly mistakes that professionals know how to avoid.
Enhance your business’s online presence—start your project today. Your brand and bottom line will both appreciate it.
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Tony Cowan is a 30 year graphic design veteran who has a vast array of experience in print, web and illustration. His knowledge has extended into digital marketing and strategy in recent years and utilises these skills to deliver successful outcomes for his clients.